The power of community radio in South Sudan
July 12, 2012 § 2 Comments
Do not underestimate the power of community radio. In many places, it the only access to information people have.
In South Sudan, Internews has established several community radio stations. They, like many other media development organizations (for example Journalists for Human Rights) understand that a free, independent and strong media sector is a necessary factor to building a strong and stable state.
Internews’ report Light in the Darkness from May 2011 is an incredibly fascinating look at the power of community radio in Southern Sudan. The report may be over a year old, but it definitely provides a strong case for media development in the region, as well as the potential impact when there is investment in community radio.
A few highlights that caught my eye:
In the Blue Nile State, focus groups revealed that many male listeners stated that the first time they heard females speak publicly in the community was on their community radio station.
Across all sites monitored, 85% of listeners attributed change in behaviour towards women and girls to their community radio station.
67% of people interviewed strongly agreed that community radio helped them to become more culturally tolerant.
If you have a few minutes, check out the report.